Eat your own dog food

Don't dare to deploy your software before you have used it yourself. Not just test it. Use it. Make sure your investors have used it. Your friends even. It's not just the right way to get your product or service ready for your customers, but also the best way to start building some great content to fuel your marketing efforts. Nothing is better then videos or experiences from real people using and getting getting excited about your solution.

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Keep your friends close, your investors closer

Never delay the communication of bad results, set backs or surprises. Share the good, the bad and the ugly with the investors that own the company you work for. Don't sugar coat. Present the facts, and more importantly the trends and what actions you plan to take. This blog dives deeper into stakeholder, board- and investor communications.

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Does anyone want my money?

Building on my post earlier this year, about answering every phone call, I want to expand on this topic. This seems an appropriate post during the shopping spree that overtakes the country this time of year. This blog is about how we just have to make it easy for people to give us their money, and provide them great customer service, to grow our business. That's all. Business success is guaranteed (because great customer service will automatically lead to great products and relevant marketing).

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