Do you still own your own time?

Are you treating your email as your to-do list? Who's owning your priorities? Are you still expecting your kid to respond to your emails? I've given up...or better, I've come to really appreciate the way the next generation treats incoming messages as just information. They don't let it run their lives. In this blog I'll explore why modern email productivity tools and methods like "getting things done" can be a bad thing if overdone.

Read More

Are you a good neighbor or a noisemaker?

Let's take a look at what marketing tools are out there. Almost all  tools, agencies, and people can be divided in two categories: the ones that help you create more noise, and the ones that help you listen to your customers and understand market trends.  What do you use? Where do you fit in?

Read More

Does anyone want my money?

Building on my post earlier this year, about answering every phone call, I want to expand on this topic. This seems an appropriate post during the shopping spree that overtakes the country this time of year. This blog is about how we just have to make it easy for people to give us their money, and provide them great customer service, to grow our business. That's all. Business success is guaranteed (because great customer service will automatically lead to great products and relevant marketing).

Read More

Why a lot of traffic to your homepage isn't always a good thing

Many business owners and their marketing teams are obsessed with their homepage. And allthough this is an important part of "making a first impression", its important to realize that the best traffic with the highest conversion rate is much better handled by dedicated landing pages. Read on to get our take on why too much traffic to your homepage could be an issue with great potential if addressed properly.

Read More

What's your shortcut to credibility?

Nobody knows about you. How do you become credible? It’s very hard to build a name when you’re brand new. You don’t have the size of a big company. You don’t have a large amount of customers. You don’t have a reputation. You don’t have people who are famous or have big resumes. You do have one thing, however. You have your first customer, or maybe even a few of them. That's all you need. Read on to learn how you can turn a few customers into a big brand.

Read More

Why every piece of content is a Campaign and needs a Landing Page

Creating a small piece of content marketing for small business is not very different from building big enterprise marketing campaigns. You have to complete the same steps. From understanding your audience, to doing the digital marketing basics and the call-to-action and landing pages to drive conversion. You need to do this for a tweet, and for a blog, or a complete whitepaper. But of course with different levels of depth. Read on to get our take on this part of small business content marketing.

Read More

Why You Should Stop Your PPC Ads and Campaigns — Now

Paid Advertising is not just bad in isolation. It provides an excuse to the marketing team not do great content marketing and digital marketing basics. It allows people to make lousy content, or just outright spam their audience. is it all bad? No, but when the first question some marketers ask in a job interview is how much budget they have to work with we know there is something that needs to be addressed.

Read More

Viral marketing lessons from a bouncer, or when creating shortage to become cool is no longer an effective marketing strategy.

The line of customers waiting outside your favorite club is a fantastic advertising tool.   But when companies or brands try too hard to create value through artificial scarcity, will people just move on? How does this apply to your startup marketing plan?

Read More

How to name your startup - Cool company names & company branding

How to name your startup? Naming a company is overrated. Most renaming projects don't end well. It's all about gut feel and only change things if they are really significantly better. This blog talks about some of the basics of building a brand name. Cool company names and successful company branding is what we want!

Read More

Pick up the phone PLEASE

Pick up the Phone and Answer your messages. It's business 101 but 65% of calls to Small Businesses still go to voice mail. Here are some thoughts how you can address this as a startup, and while you solve your customer service challenge, also do basic customer research and gather great ideas for content.

Read More

Demand generation is dead

Demand is not "generated" any longer. You "generate" interest by being interesting. Relevance is what will make you stand out. Short cuts to buy your way into the market have been send to the graveyard by Google and other tools to judge relevant messaging and content. But in this post we discuss another way.

Read More