How much should I pay the first CMO for my SaaS Company?

While the tenure of the average CMO keeps falling, pay keeps going up. It’s difficult for smaller SaaS Companies to hire a CMO with the right level of experience and strategy chops without taking a big risk. Figuring out what the cost should be is an important first step. For this blog, I used various reports from Indeed, Glassdoor, Payscale, Spencer Stuart, Korn Ferry and LinkedIn to create a table with estimates that might be able to help you with your planning.

Read More

Creating your first partner program

Creating your first partner program is a big step. You have to do it right from the start. If you have to make a lot of changes after the first year you run the risk of alienating your most loyal partners that signed early. It's a bit like building a website. It's not a one time project, it's about what you can sustain. Read on to learn more.

Read More

Coral reefs, or how to build a vibrant, healthy partner ecosystem

Building a healthy channel program, or partner ecosystem, starts with making sure you don't replace the areas where partners create value. The services they provide because they know their customer's needs. The marketing they can do because they understand how to communicate with their customer personas. The value they add in closing the sale because they have a relationship with their customers. The IP they can create by servicing a specific type of customer. Don't replace these things. Add to them.

Read More

Hiring great marketers in todays outsourced labor market

The Economist had an interesting article last week, about “workers on tap”. After call centers, marketing production, event management and many other job categories, we are now also seeing a lot of the high skill, strategic work being done by outsourced specialists. I’d like to share my thoughts on how this plays out for software startups.

Read More

Your first marketing campaign should be a referral program.

Are you wondering what your first marketing campaign should be? Simple. A customer referral program. From the day you start converting your first customers you will have an opportunity to let them share the excitement with their peers. It is an instant generator of relevant leads, and keeps your team on their toes to create great value.

Read More

Going cold turkey on PPC. The time is now.

Should you never allow your team to spend budget on PPC advertising? Or to commission external writers to build content? Never say never. Even great content marketing with fantastic inbound results will run into growth limitations. But I've learned that it's very important to challenge your team to be great at highly relevant inbound marketing first, before you allow paid amplification. It's good on many levels. Read on to learn about these benefits and how going cold-turkey by cutting your PPC budget to zero today might be a great start of 2015

Read More

The future of our to-do list and how our kids redefine productivity

With 2014 coming to a close I’d like to look forward at how the way we get work done continues to change. After all the changes the past 20 years, it’s mind-blowing to see how my 17 year old and his "Digital Native" friends are completely turning the way we are getting stuff done on its head. And how they help each other sleep better at the same time. Read on…

Read More

Write for people, not for Google algorithms

Every marketing professional needs to learn how to write. SEO is fantastic but too often content production turns into a game of beating the search engine, instead of being super relevant for your intended audience. Read on about writing for people, not crawl spiders, and how to re-learn the lost skill of writing a good headline, slogan or tweet.

Read More

How to build a content factory

Ok, you bought into the new reality that content is king. So how do you get started? How to prevent you becoming one of those marketers that goes look at the competition, or use analytics tools to find out what topics are popular and then just copy those? There is a better way. It's actually not hard to create genuine, unique, great content at scale, and do it fast. It starts with your customers. Read on to find out more.

Read More

Are you a good neighbor or a noisemaker?

Let's take a look at what marketing tools are out there. Almost all  tools, agencies, and people can be divided in two categories: the ones that help you create more noise, and the ones that help you listen to your customers and understand market trends.  What do you use? Where do you fit in?

Read More

Why a lot of traffic to your homepage isn't always a good thing

Many business owners and their marketing teams are obsessed with their homepage. And allthough this is an important part of "making a first impression", its important to realize that the best traffic with the highest conversion rate is much better handled by dedicated landing pages. Read on to get our take on why too much traffic to your homepage could be an issue with great potential if addressed properly.

Read More

What's your shortcut to credibility?

Nobody knows about you. How do you become credible? It’s very hard to build a name when you’re brand new. You don’t have the size of a big company. You don’t have a large amount of customers. You don’t have a reputation. You don’t have people who are famous or have big resumes. You do have one thing, however. You have your first customer, or maybe even a few of them. That's all you need. Read on to learn how you can turn a few customers into a big brand.

Read More